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Freshly roasted: Marketing for founders

Marketing 101 | Campaign Strategy | Content Marketing | Building Teams

Kimberly Harrison 12/11/23 Kimberly Harrison 12/11/23

Building a content program with 1 team member or less

If you are a smaller team with limited resources, here are four things you can do to build and maintain a robust content program that keeps your go-to-market team happy.

Kimberly Harrison 10/13/23 Kimberly Harrison 10/13/23

Sales & Marketing: What do we owe each other?

So if sales is the team that actually closes the deal, marketing is who set them up for that win. It’s not a competition, it's a partnership. When sales wants to better understand who exactly they should be talking to and how, this is what marketing is here for.