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Freshly roasted: Marketing for founders

Marketing 101 | Campaign Strategy | Content Marketing | Building Teams

Kimberly Harrison 10/13/23 Kimberly Harrison 10/13/23

Sales & Marketing: What do we owe each other?

So if sales is the team that actually closes the deal, marketing is who set them up for that win. It’s not a competition, it's a partnership. When sales wants to better understand who exactly they should be talking to and how, this is what marketing is here for.

Kimberly Harrison 9/19/23 Kimberly Harrison 9/19/23

You wrote an article! Now what?

In marketing we strive to have a clear understanding of the channels we can leverage to publish and promote materials. And while one could just put everything on the blog and hope for the best, we are also very aware of what channels to use as a means to an end. So understanding the goal of this piece is critical.

Kimberly Harrison 7/20/23 Kimberly Harrison 7/20/23

Marketing Campaigns: Antidote to Going Viral

Successful marketing campaigns are typically well-planned and executed, with much thought given to the target audience, messaging, timing, and budget. Keep in mind, your target audience could be a subset of your entire audience. And in order for you to know if your campaign was successful, you must involve some form of measurement to track performance of your campaign.