IJKLMPQRSTUFreshly roasted: Marketing for founders
Marketing 101 | Campaign Strategy | Content Marketing | Building Teams
Building a content program with 1 team member or less
If you are a smaller team with limited resources, here are four things you can do to build and maintain a robust content program that keeps your go-to-market team happy.
Year in review: how does your content program measure up?
Most of us don’t create content for the sake of creating content. We’re here to help build and support a go-to-market motion. So it’s a good idea to regularly pause and take stock of what you’ve done.
You wrote an article! Now what?
In marketing we strive to have a clear understanding of the channels we can leverage to publish and promote materials. And while one could just put everything on the blog and hope for the best, we are also very aware of what channels to use as a means to an end. So understanding the goal of this piece is critical.
Editorial Calendars: Continuously Producing Content
It can take weeks or months to prepare for a campaign. There are critical parts of the customer journey that must be covered. How does a team keep up with the many different campaigns and programs that require support? The editorial calendar is the tool that many teams use to address content needs and manage on-going production.